Ten Minute Feature on QVC Made Jamie Kern Lima a $100 Million Cosmetics Mogul! Featured @ RMNOnline Fashion Group | Rymatica Online. - For Promotional Use Only -
Jamie Kern Lima, 37, had founded IT Cosmetics out of her small Studio City, Calif. apartment in 2008, after quitting her job as a local news anchor.
For two years, Lima had mailed her products to QVC merchants for consideration to no avail. But then one day, network executives stumbled upon Bye Bye Undereye at an industry trade show in New York City. Shortly thereafter, Lima found herself boarding a plane to West Chester, Pa., where QVC headquarters are located, arriving one week ahead of her scheduled debut.
“The whole week before, I just came out to the QVC parking lot and sat there,” Jamie Kern Lima says. “I stayed for a week at the Sheraton -- which is the hotel everyone here stays at -- just prepping for that 10 minutes, trying to process what was about to happen.”
One hundred and six million American viewers tune in to QVC, according to Doug Rose, SVP of marketing and programming.
“Our customers are shopping not so much because of a desire to buy something as they are engaged in learning about what’s new, meeting interesting people and hearing their stories,” he says. “We talk a lot about storytelling being one of our superpowers as a retailer.”
IT Cosmetics has grown at an exponential rate. After counting 5 employees and posting revenues of $1 million in its first year, today Jamie Kern Lima has amassed a staff of 60 and annual earnings of more than $100 million.